PODCAST: ON THE DL
PODCAST: ON THE DL
Drew Magary of KSK joins the show for our official Super Bowl recap. And by recap we mean a few minutes on the game, a few minutes on the terrible officiating and HALF AN HOUR on the commercials.
Working in the advertising industry, Drew is especially qualified to rag on other people’s ads, so we go through the best and worst of the night.
We also talk about the logic behind some of the ads. When does a company decide to go funny or sappy or serious? Who is involved in making the commercials and why to so many of them seem like they are just trying too damn hard to be funny or sappy or serious.
We discuss the brand recognition aspect of a Super Bowl ad. Is it enough to say, “hey that commercial with the monkeys was funny” when nobody can remember what product the monkeys were pitching? Is that a failure, or is the fact that people are talking about it enough of a success?
Does anyone else have a problem with E*Trade spending upwards of 10 million dollars to produce and run two ads during the game when they just got a bailout for $800 million a few months ago? We debate the necessity of companies in need of bailout money to advertise and frankly, discuss if one really has anything to do with the other.
Nick brings up the Miller High Life one-second ads. Did we miss them? Was it all an elaborate Miller hoax? And what about the NFL contest to “hire” a Director of Fandemonium? They’ll layoff 150 people but give 100 grand to some douchebag from Cleveland or Baltimore (I assume the winner will be an AFC North fan). Does anyone have a problem with this, or are we all getting our resumes ready. And isn’t Bill Simmons already the world’s best fan?
We do talk about the game a bit. How great was it? Was it one of the best of all time? And did the last five seconds ruin the previous three minutes? There may not have been a more exciting three minutes in Super Bowl history than the last two minutes of Sunday’s game -- what with two potential game-winning drives -- but we wonder if that was tarnished by the last play of the game that CLEARLY should have been reviewed.
Look, we don’t debate if the Cardinals would have won. They wouldn’t have. But we as fans were cheated out of the Hail Mary...the most exciting yet anti-climactic play in sports. That said, if Larry Fitzgerald was on the other end of a 44-yard pass, America would have held its collective breath.
We deserved that moment.
Last, we talk food. What did Drew have for the game? Nick and I also share our Super Snacks and realize, man we’re hungry.
Tuesday, February 3, 2009
On the DL Podcast - Episode 113